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Senin, 11 Mei 2015

'The Hollywood' LOOKBOOK (#theconceptfive collaboration)




















credit tittle:

@cvnjnthn as photographer from @morenophotography
@the_widira_s as stylist
@adelemakeup as MUA

For those who still questioning what is concept five? we are 5 creatives from 5 different brand decided to made one collection together under one theme. Looking back to almost 4 months ago when Melfin from Tea Label contacted each of us and tell her the idea of collaboration, we were utterly enthusiast welcoming the idea. 

Here is the look book of collaboration with @tealabel x @jasmine_tease x @ittaherl x @lolitattoo x @pottsjakarta. we worked this campaign with @morenophotography for social media, but I fell in love with the images a little bit too much that I want to share with you here as well. I think being able to be part of this collaboration made it easy to justify all the late hour in workshop and falling sick afterwards, after all it's been a great honor in the first place.

Twiggy, Audrey Hepburn, Amy Winehouse, Marylin Monroe and Dita Von Teesse are the main inspiration of this collection I created for the collaboration, hence the name of the collection. I wanted it to be more playful than the other work i've done in the past, with an art pop influence, and touch of hollywood glamour. 

this collection is about fusing the old with the new, the classic and the futuristic, and the digital film of black and white era.

So, like or love? :)

-Patricia Stephanie

note: whole collection will be launch online on Friday, may 15th.. Stay Tuned


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