Jumat, 08 Januari 2016


As Potts grew, we always remembered those who've been a really great help for us at the beginning. we were so lucky that we got so many new friends, whom were kind to help us by giving critics, support, and also help up spread the word of our new born brand. One of the person who were kindly enough to support us back then, were Josephine Widira from Moreno Photography. the brainchild behind Moreno Photography and now Lost and Found Jakarta. 

Now it's been almost two years since we have knows each other, but our friendship continues and now she is more than just a stylist that once we worked with. But, also a mentor and a person that we can trust, when we need an honest opinion about something. 

Love her Instagram feed? you should meet her in person. She got great sense of humor and a bubbly personality. We love talking to her as she knows about almost everything, i reckon it's because she was such voracious reader.

Here is the glimpse of our #WOMANSPEAKSATURDAY interview with her.

1. If a movie were made based on your life and career, what would be the title and who you'd think should play you?

Hmm my life is so so to be a movie, nothing interesting, but if it has has to be a movie I would love to name it : Its all in the day job, cause my life revolve around my work, and if i may bias, I wish my cast is a pretty one, my favourite Laura Basuki is my choice, even she look so much different than me. She is sooo pretty.

2. What list of book do you think everyone should read?

For young fashion entrepreneur like you

1. Opening Ceremony
2. Yohji Yamamoto ( the red big one )
3. Grace Coddington 
4. #Girlboss by Sophia Amoruso
5. Coming up Roses by Cath Kidston
6. Any Dianne Vreeland and Coco Chanel biography
7. The Zappos experience by Joseph A Micheli
8. Minding my Business by Adeena Minogna
9. Elsa Schiaparelli by Meryle Secrest
10. All Alexander Mc Queen Biography

Which one inspire me most ?
Opening Ceremony , the book that impregnate me to Lost and Found JKT. 
And all Alexander Mc Queen Biography I think should be the first book to read for each fashion student 

For young moms

1. Buy me the Sky by Xin Ran
2. Battle Hymn of the Tiger Mother by Amy Chua
3. Bringing up Bebe by Pamela Druckerman
4. Real Boys by William Fullace
5. How Eskimos keep Their Babies Warm by Meiling Hopgood

You only can stand 1 book ? Then get Buy me The Sky, it will cringe you out of your lung to educate your kids well.

For teens

1. The Teen Vogue Handbook 
2. Always pack a a Party Dress by Amanda Brooks
3. My Paris Dream by Kate Betts
4. Classy and Very Classy by Derek Blasberg
5. Rookie Yearbook by Tavi Gevinsoj
6. It's Vintage Darling by Christa Weil
7. How to walk in High Heels by Camilla Morton
8. Parisian Chic by Ines de la Fressange 

Fiction ?

The Perk of Being Wallflower by Stephen Chibosky , its a Glee but less glamorous one 

The most important one ?
Teen Vogue Handbook
I read it every time I feel tired of my job, it perks me up !
Every girls should own one.

3. How you start your day every morning? 

Checking my whassap, email, social media, pray then get up and get my coffee
I know I should pray before everything
Hopefully I change next year
Pray before everything

4. According to your preference, what is your fashion's don't? 

For younger girl

Don't wear thin legging with short tshirt, your butt is not made for those construction worker to fantasize about

Don't wear low slung jeans if you know that your skin around your waist to upper butt is unclean with acne
That's utterly disgusting when you squat and they pop up

Don't show your overeating bulge over your tight blouse and jeans. I can't eat seeing those sight.
Loose can be chic too and try try try to look expensive.
That's why the list of my book for teen are how to look chic.
Forget about being Selena Gomez and Ariana Grande with their skin tight outfits, wake up, you still eat french fries they don't.
Its not easy being them, enjoy your teen hood.

Copying Alexa Chung or Kiko Mizuhara style is much easier. 

For the 30's 40 above

1. Don't wake up and fantasizing that you are Gigi Hadid or Kendall Jenner, its gonna frustrate you, remember they are 18 and a Victoria Secret model
Better be true and accept your own self rather than become a looney that look like rice sack in a plastic bag.
Stay elegant, people will appreciate you more.
Less heart ache too.

2. Change your hairstyle and style, don't stick to the 90's even that's your most favorite decade.
Try different makeup, experiment with colors. New style of clothing. And change a bit of clothing personality each season.
You don't wanna be that boring aunties don't you ? 

3. Boob job and booty job is alright, but not too much, you gonna have hard times getting a right dress for your size. No Alaia or Mr.Self Portrait that fits you. Just be normal.

5. As a stylist and a brainchild behind Moreno photography, with whom are you inspired  the most?

I dont consider myself as a fashion stylist, I am not there yet. I am a pre debut stylist, still learning and I never satisfy to what I've done, every time I see my work I think " ouch I should add this or I should take out that " so I am still in the step of trial and error hahahhahahah

I just love and collect fashion magazine since my teen years, I have a big box collection of Vogue from the mid 90's, I think they are all where my money gone, so the love of fashion I think it comes natural, I am not fashionable myself, I worship comfortableness but I just love seeing other people looking good and clothing that doesn't hurt my eyes.
So that maybe describe my job.
" to comfort your eyes "

My inspiration, guru, friend, the one that make me today, the one who influence me a little bit too much is Michael Pondaag, from Harpers Bazaar magazine, not knowing him, I might become the lady who designed book behind the desk.
Working together with him for years I think thats my real university.
And he is the one who made me dress as what I am today. With full tank of self confidence.

Didi Budiardjo the designer, from him I got my sharp eyes.
I think he influenced my life a little bit too much too. 

Shill from Shill Accessories, she makes fashion become fun but still looking fine.
Her taste is remarkable and her imagination is beyond fairy land.

Ibu Dian Muljadi the lady who read, learn, knows almost everything, she inspired me a great deal on becoming the woman who never say " I have no idea " or " I don't know "
She can talk to everyone about everything cause she is so knowledgeable.

An American manager in Aman Hotel Beijing.
I forgotten his name. But he inspire me a lot by the way he greet the guest, and talk about everything with the people with a pair of eyes that looks like he is talking to a very important person. 
I totally  forgotten his face but I can hear his voice and his bubbly accent.
I wanna become like him someday. 

All those humble ladies in the world, you inspire me.

The shopkeepers and hotel staff in Japan influenced me a lot on being polite, all smiley and their bow.

6. As cliche as the question sound, please describe sexy?

For me sexy is a set of clean flawless skin
Not too much makeup
Buck teeth and half opened mouth is very sexy. 
And a warm bubbly but devil may care kind of attitude
And the smell of fresh from shower.

That's sexy

Kiko Mizuhara is sexy, Du Juan and Liu Wen is my Oriental kind of sexy, young Brigitte Bardot and young Claudia Schiffer is sexy, Song Aimee and Song Dani are sexy. Margareth Zhang is sexy too. 
And I think Freja Beha Erichssen and Kate Moss are very sexy too ( even they have super flat chest )
Both white and dark skin are sexy.
And I think, Asian women are sexier than the Western.

7. As an enterpreneur and a founder of moreno and lost and found jakarta, what are your list of do's and dont's to build a brand and a success online business? 

I don't consider Moreno and Lost and Found is a success.
We still climb and stumble along the way.
I always consider myself a bad leader.
But then tell myself its okay we are all still learning.

Something we applied in our company is 

1. Stick to what we believe, don't change what we think is right and don't listen to advice that you think its not right for you.
You know your company better.

2. Better to lose clients than to accept clients who ask you to do whatever thing that you don't think its right.

3. Every company should have their own DNA.
Stick to that and don't lose personality.

4. One.most important thing Mrs. Dina Floral Line told me and I would remember to death.
Don't compare your self to another.
Don't even need to know how much are others paid.
Be yourself and pay whatever price you think you worth.
Don't even try to cheat and ask for other people price list.

5. Do you believe ? Me and my boys and girls in our company never follow or open competitor's instagrams and blog ?
I firmly say, never do that !
We should be inspired by our own mind.
In order to be a leading one someday.

6. Don't negotiate with quality.
Things must look better in reality than in picture. Thats our very first mantra.

7. Have a target user in mind. This way you know how you should build your photo portfolio.
Throw away pictures that you think against what you like. Don't regram things you don't like just to make someone happy.
You need to be firm to have a personality.

8. Always be polite and calm.
Its okay to be mad sometimes but do it elegantly

8. If God will granted you for a career swift in your life, what career would you pick? 

I want more know how but well mannered assistants 

I love what I am doing now
But if I could turn back the time, I always dream study in England and stay in their boarding dorm.
Thats my biggest dream never came true

*all photos courtesy from her instagram
 Instagram: @the_widira_s

co founder of @morenophotography and @lostandfoundjkt

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